This is How To Structure A Successful Real Estate Team
by Robert Sweeney
Putting your team together the right way makes all the difference You’re ready to grow your team, but you’re in a bit of a quandary. Do you hire an administrative assistant next or do you hire an ISA? Or, should you hire a couple of buyer agents and try to reap the financial rewards from the efforts of other people’s labor? It’s a tough decision to make and one that could send your business into a financial tailspin if...
Read MoreThe 5 C's of Cost Effective Lead Generation
by Robert Sweeney
How to ensure your lead generation budget isn’t crippling your business This sound familiar? You saw a great lead generation strategy and after you watched the webinar, looked at the website and talked with the salesperson...you were in. It’s 90 days later and you’re not sure if it was worth the money. Unfortunately, you weren’t tracking the results you were getting and now, it’s not easy for you to make a definitive decision as to whether...
Read MoreThe Best Ways to Stay in Front of Your Subscribers Part 1: Blogging
by Robert Sweeney
The best agents out there possess two elements of success that most other agents don’t : 1) incredible relationships with the consumers in their marketplace and 2) massive authority as the expert in the real estate industry for their area. They didn’t acquire these two fundamental requirements for success by chance. They engineered them using proven strategies that put them in the position to influence people at the highest levels. More specifically,...
Read MoreThe Best Ways to Stay in Front of Your Subscribers: Video
by Robert Sweeney
If you missed the first entry of this three-part series on the best ways to stay in front of your subscribers, you can check it out here. In part two, we’re going to talk about the power of using video to build authority with your subscribers. As I’ve discussed previously: authority sells. People listen to authority. People trust authority figures and believe them to be right. So right, in fact, that people are willing to listen to them,...
Read MoreThe Best Ways to Stay in Front of Your Subscribers Part 3: Social Media
by Robert Sweeney
There’s no shortage of social media outlets available to business owners and consumers these days. In fact, there are more than 60 of them where providers and consumers can connect with each other on a regular basis. That said, there is a much smaller number of social networking sites where the majority of people spend most of their time. Fifteen to be exact. And it’s on these sites where you should invest your...
Read MoreThe Real Estate Team Myth
by Robert Sweeney
Why your team will NEVER deliver the results that you expect Any of this sound familiar: You have done a great job selling real estate and you found if you want to do more without working 14 hour days, 7 days a week...you need to start building a team. You start building the team by hiring an assistant and a couple buyer's agents. They aren't the best, but they are excited...you generate leads for them, but they don't call all of them. One leaves, so you...
Read MoreThe Truth About Discounting Your Commission
by Robert Sweeney
Buffett’s quote is particularly applicable in the case of real estate sales. Unfortunately, many home sellers don’t appreciate what this means until after they’ve sold their home with an agent who’s cut their commission. Despite the fact that even in a smoking hot market like 2017, only 33% of sellers were able to sell their home for full price (or net full price), sellers are still willing to work with agents who discount their commission. Even...
Read MoreHow to Add 4 New Listings Every Month
by Robert Sweeney
A Step-by-Step Guide on how to fill your calendar every month with listing appointments Half of the battle is over. You've made a conscience decision that you are no longer going to focus on chasing buyers all over town to close more deals. (If you need to be convinced why you should want to be paid $2500+ per hour vs. $238 per hour, READ THIS) Now, some of you are going to need a real action plan because if you just say "I'm never working with a buyer again,"...
Read MoreFacebook Leads vs Google Real Estate Leads
by Robert Sweeney
Which are better for you? In many instances, Facebook and Google are competitors in the same space vying both for online viewers and advertising dollars. From a practical standpoint, Facebook and Google are platforms that any sharp business owner could use at the same time to increase visibility and lead generation in the quest to build their customer base. Click here to get find out how to get access to the highest quality listing leads in your area. The strategies for each are different...
Read MoreDon't Spend another dime on lead gen until you read this!
by Robert Sweeney
Buyers vs Sellers...what's your focus? One can pay you $2500 per hour and the other can pay $238 We did a study with a group of agents to find out how much time was being spent with buyers vs sellers. We knew that buyers took more time but the results were UNBELIEVABLE! The average amount of the agent’s time it took to close a buyer deal : 21 HOURS!!! The average amount of the agent’s time it took to close a seller deal : 2 HOURS!!!...
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