3 Things to Never Do When Face to Face with Sellers...Even if They Beg You
by Robert Sweeney
The sellers are sitting across the table from you and you’ve got a legit shot of securing their listing. You’re thinking to yourself: “I’ll do anything - legally, ethically and morally - to get this listing tonight. That’s a great attitude to have, but there are some things you should never do when sitting face to face with sellers, even if they beg you to do it. In fact, there are five of them to be exact and doing...
Read MoreAvoid these 5 Real Estate Listings Business Killers
by Robert Sweeney
In today’s real estate market, getting listings is as competitive as it’s ever been. The combination of a shortage of inventory and a flood of new agents hitting the real estate market can make it tough to get consistent listing business. With this as the current reality, no agent can afford to be their own worst enemy in generating and then converting listing opportunities. It can damage your listing business...potentially irreparably. Here are five...
Read More5 Reasons Why You Must Build a Pipeline of Listing Nurtures
by Robert Sweeney
One of the toughest things about growing a real estate business is the lack of consistency. There are months where you have multiple listing appointments and sales and then there are months where you couldn’t buy an appointment or a sale. It can be maddening. Sure, at the end of the year, things may come out alright, but who wants to live their life riding on the real estate roller coaster? Likely not you. Need more listings next year? Find out how to fill your...
Read MoreWhy Old-School Marketing Strategies Cost You Money
by Robert Sweeney
Here’s a closer look at some old school marketing strategies and why they cost more money to generate business for you. Eight-track tapes, rotary phones, video cassettes, cassette tapes, CD’s, phone booths, etc; they all played a significant part in our history as a maturing nation. But today, it’s almost impossible to find any of them anywhere other than a museum or a flea market. Why...because they’ve ‘old school” solutions that have...
Read MoreWhy Agents WASTE 97% of their leads
by Robert Sweeney
With budgets ranging from $100 to $60,000 per month, it is imperative that you understand exactly how to not waste a single lead you pay for! The single biggest mistake made by agents who are trying to grow their business is focusing solely on lead generation. You could have the lowest cost per lead and the most leads out of your entire market, but IF YOU CANNOT CLOSE THEM...IT MEANS NOTHING! Agents waste up to 97% of their leads due to lack of understanding how to maximize...
Read MoreWhat Never to do When Expanding Your Business or Growing a Real Estate Team
by Robert Sweeney
It’s exciting when the time comes to grow your business - either as a team or to expand to another location. What accompanies this excitement, however, are a number of decisions to be made and actions to be taken so that things turn out the best possible for you and everyone involved. And, while you can’t control everything that happens as you expand your enterprise, you can control what you decide to do and how you’re going to handle things. The most...
Read MoreWhat has to be sent before every listing appointment
by Robert Sweeney
So you set yourself a listing appointment. Before you give yourself a richly-deserved pat on the back, you need to make sure you’re in position to win the listing long before you get there. Showing up “cold” without selling yourself a bit before the listing appointment can put you at a huge disadvantage when it comes time to getting the listing agreement signed. With a little pre-listing strategy and a small amount of effort, you can make the sale...
Read MoreWhat Content Do Your Subscribers Want to Get From You?
by Robert Sweeney
“It’s the best marketer, not the best real estate agent, that wins.” My partner Michael Reese has been making the same statement about success in real estate for the last decade: “It’s the best marketer, not the best real estate agent, that wins.” He’s not speaking poorly of good real estate agents - or real estate agents at all - when he says this. Heck, he’s an agent himself and honestly, being a good agent is a minimum...
Read MoreTop 20 Marketing Mistakes You Are Making Today
by Robert Sweeney
The key to marketing is differentiation. This list will give you the roadmap on how to be different in your business business without breaking the bank (or…changing your hairdo, getting lots of tattoos or strange piercings) There are so many things you can do to differentiate yourself from your competition: some of them work, many of them don’t. Some of them cost lots of money, some of them don’t. In a strange twist, it’s usually the ones that don’t...
Read MoreThis is Why There is No Such Thing as a Bad Lead
by Robert Sweeney
“These leads are junk!” You’ve either heard it or said it about one lead source or another in your real estate career. I’m here to tell you that there’s no such thing as a bad lead. Find out how to get a steady stream of solid listing leads in your market. Notice I didn’t say that every name that pops into your CRM is a good name, that every phone number you get is a good phone number and that every email address is the right address. We’ve...
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